After Product/Market Fit

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Our Shiftup team has achieved Product/Market Fit with our Shiftup Qualification Program. Our weekly metrics showed that usage of our Minimum Viable Product has kept going up for many weeks. Churn has gone down, and players have actually started paying for their monthly or annual memberships. Amazing!

So, what’s next?

Traction points per week


Churn per week



The next thing to do is to turn the MVP into a real product. Following the standard Lean Startup methodology, we have been “faking” many things in the back-end: it takes a lot of manual work just to keep the current system running. And the front-end was rapidly hacked together using non-coding platforms such as Typeform, Zapier, and Airtable. None of that has any chance of scaling up.

We are now getting ready to start the development of the actual machinery. We will do this under the name Mind Settlers. You may remember that Mind Settlers was Jurgen’s first (failed) attempt to build a gamified platform that supports organizational transformation. Well, this vision remains the same, but the strategy will change completely. And that’s the very definition of a pivot.

In other words, with the Shiftup team, we figured out how to get traction with an idea that really works. Next, a new Mind Settlers team will take this idea to the next level and turn it into a product that anyone can use. Why should Shiftup be the only one with a qualification program? We know hundreds of brands that would benefit from upgrading their certification program to a qualification program. Hopefully, for the Mind Settlers product, the Shiftup brand will be the first of many business partners.

As you can imagine, the two sister businesses (Shiftup and Mind Settlers) will have a lot to do over the next few weeks and months: team formation, roadmaps, technologies, content, funding, and much more. Our business model canvases still have many unvalidated assumptions that require testing!

We thank our players for the support they have given us so far, and we apologize in advance for any mess that we surely are going to make while sorting things out between Shiftup and Mind Settlers. We will be as transparent as possible and, with your help, it will be awesome.

You know where to send your comments and questions if you have any.