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Jurgen Appelo
8.83 / 10 Rating for public events based on 30 evaluations
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Jurgen Appelo


With his company Agility Scales, Jurgen is inventing the future of organizational agility. Why are we wasting our time learning how to manage companies, when very soon computers will navigate us through our work-lives and help us to lead and manage our teams?

As a serial founder, successful entrepreneur, author and speaker, Jurgen is pioneering management to help creative organizations survive and thrive in the 21st century. He offers concrete games, tools, and practices, so you can introduce better management, with fewer managers. He also offers a platform for you to share your practices and stories with the rest of the world.

Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker. Since 2008, Jurgen writes a popular blog at NOOP.NL, offering ideas on the creative economy, agile management, organizational change, and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organizations; How to Change the World, which describes a supermodel for change management; Managing for Happiness, which offers you practical ideas to engage workers, improve work, and delight clients; and most recently, Startup, Scaleup, Screwup, which contains 50% inspiring stories and 50% practices to follow and dives into the major topics that business leaders and entrepreneurs are confronted with throughout the business lifecycle.

Attendees feedback

Nancy Mayer, Power Play Productivity Solutions

Great depth of knowledge and a great story-teller with so many real-life stories that help put the tools in context.

Mirko Sonntag, Bosch Software Innovations GmbH

A lot of experience in the field, interesting examples, funny anecdotes. Very authentic.

Felipe Suslik, ADP

Jurgen was awesome even without luggage, materials and after a very long flight. It is impressive how professional he could be. I'd never been able to perform that well under such conditions.

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