Meet the team
behind Shiftup brand

The membership program is managed by the Shiftup team, which is part of Happy Melly Group, based in Rotterdam, The Netherlands. It is the same company that also owns the Management 3.0 brand.

Jurgen Appelo


Jurgen created the Shiftup Business Agility and Innovation Leader workshop based on the research and learnings from his most recent book, Startup, Scaleup, Screwup. Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy.

Molood Ceccarelli


Molood Ceccarelli is working at shiftup as COO focusing on the operations of our distributed team, as well as maintaining partnerships for developing Shiftup’s Business. She is the founder of the famous fully online conference Remote Forever Summit bringing remote work to agile. In Shiftup, Molood is helping our fully remote team build a sustainable business that can help you and our other customers learn to continuously innovate and thrive in an ever changing world.

Sara Pedraz


30% Marketing, 30% Strategy, 30% Data and 10% water. Sara tries to align messages, research, prepare content, increase reach & visibility. Customer experience obssesed, she wants to make the life of our community easier. She enjoys reading, watching film essays and practicing yoga.

Aaisha Tasneem


Aaisha is our Chief Licensing Officer. From beginning to end she’s the one who manages our facilitator licensing process. She also helps new facilitators find courseware and marketing material so that they can schedule their first workshop and she introduces them to the Shiftup team and the active online community. A self-confessed gardener, Aaisha loves surrounding herself with greenery and considers her plants to be her biggest stress-busters.

Brandon Brown

Admin & Logistics

Brandon serves as the team’s logistics and administrative manager. Whether it’s organization, coordination, or administration. He helps ensure the team is aligned and the members have the information they need to operate. When he’s not doing that, he serves as part of our customer service frontline helping handle incoming inquiries.

Juan Franco

Graphic Designer

Juan is in charge of designing our communication pieces. He creates our packaging, presentations, the interface of our website and makes our illustrations. His goal is to deliver very clear pieces to help our messages get across. When he’s not working Juan is in the air. Airplanes are his passion. Not long ago he started training to get a private pilot license.

Hannu Helja

Web Developer

Our Web-Craftsman, implementing new features on Shiftup website and improving existing ones. He likes surfing and as a true Northman, he spends autumn surfing in the warm waters of Bali.

Tahira Shameem

Accounting & Finance

Tahira is our watchful financial eye and keeps our books in impeccable order. She takes care and takes charge of anything and everything that has to do with money. When Tahira is not busy crunching numbers she’s tending to her garden or spending time with her kids.

Join the Business
Agility & Innovation

Join the Business Agility & Innovation Leader workshop