by Jurgen Appelo

Shiftup is a community-driven learning path created by Jurgen Appelo with collaborative learning, remote coaching, self-development and peer-to-peer exchange focused on continuous innovation & business agility. We want to re-invent the traditional certification and to focus on qualification. Our Agility & Innovation Qualification Program wants to get people to actively work together and to experiment, reflect and discuss.

Shiftup Membership

All our memberships offer you access to exclusive content that allows you to prevent or fix failed agile transformations, to collect experiences in a cross-functional way, not limited to one method or framework and to earn recognition for community contributions and actual accomplishments. 

Our Qualification Program is the perfect starting point for those aiming to be part of a gamified self-development environment, with an equal emphasis on business agility and continuous innovation, and for those willing to create the future together. Are you the next one to join?

You can join our program as a free member and start achieving a coherent approach to a startup and scaleup culture within a corporate environment.

Or you can have access to exclusive content, courseware and events and join as an Explorer, for those motivated to get qualified, or as a Facilitator, if you have achieved a qualification and desire additional member benefits. 

Now is the time to get qualified, not certified!

Get ICAgile certified
with our brand new workshops!


As a free member, you have access to curated and owned content that is reviewed, evaluated and ordered on a daily basis. You can find articles, exercises, slides, videos, meetups, webinars, podcasts… and you can even submit content to be added. Our community of several thousand of members interested in agility and innovation will be open to discuss, collaborate and progress together to get qualified. 

As an Explorer, you will receive guidance, tips and reports of your progress, you can promote your own content, access to exclusive videos, meetups and webinars or to our workshops courseware. Additionally to this, if you are a Facilitator, you have the opportunity to use our courseware and you will have your own profile and events on our website.  

We don’t offer certificates for just attending a workshop! We just measure when people have put in enough effort and then we reward them with an official qualification award. This program is different from any other program you have tried. It’s better, newer, harder.