Goal
The role of the Product Manager becomes even more vital as organizations embrace business agility and continuous innovation. As organizations become more customer-centric, there is a need to better understand and relate to customers. Product discovery and product strategy are key to aligning your product with your organization’s purpose and your customers’ needs.
Formats:
Collocated/in-person – available now
Online/classes – available now
Participants who finish this program (either collocated or online) qualify for an official ICAgile Product Management certificate.
This workshop is for you if
This is a standalone workshop, meaning that no prior knowledge or certifications of lean-agile thinking, business agility, or continuous innovation are required. However, this is not merely a beginner’s workshop. Having some experience with new product development and business management (in any role) will make attendance easier. We recommend first attending and completing the Business Agility Foundations learning program.
This workshop is for you if
This is a standalone workshop, meaning that no prior knowledge or certifications of lean-agile thinking, business agility, or continuous innovation are required. However, this is not merely a beginner’s workshop. Having some experience with new product development and business management (in any role) will make attendance easier. We recommend first attending and completing the Business Agility Foundations learning program.
Modules & Topics
The Product Lifecycle
Lifecycle stages, Exploration vs. execution, Disruptive vs. sustaining innovation
Business Models & Experiments
Segmentation and positioning, Lean experiments, MVPs and pivots
Customer Needs, Product Features
Jobs-to-be-Done, Observations and interviews, Customer experience, Features and stories
The Product Backlog
Product backlog items, Backlog visualization, Backlog prioritization, Discovery and development
Iterations and Increments
Design Thinking and Lean Startup, the Innovation Vortex, Iterations vs. increments
Estimates and Metrics
Estimation, Productivity metrics, Output metrics, Outcome metrics, Impact metrics
The Product Manager
Product manager vs. product owner, Product manager responsibilities
The Product Team
Cognitive diversity, Team culture, Psychological safety, Creative tension, Self-organization
Practical
Information
Prerequisites: We recommend that participants first attend and complete the Business Agility Foundations workshop. This will make it easier to understand the foundational concepts and to participate in the discussions and exercises.
Formats: You can choose between collocated in-person classes (two days) and facilitated online workshops (multiple sessions).
Practical Information
Prerequisites: We recommend that participants first attend and complete the Business Agility Foundations workshop. This will make it easier to understand the foundational concepts and to participate in the discussions and exercises.
Formats: You can choose between collocated in-person classes (two days) and facilitated online workshops (multiple sessions).
Certification
Attendees automatically qualify to become an ICAgile Certified Professional in Product Management (ICP-PDM). On top of that, with this certificate, they make significant progress in the Shiftup Qualification Program.
Certification
Attendees automatically qualify to become an ICAgile Certified Professional in Product Management (ICP-PDM). On top of that, with this certificate, they make significant progress in the Shiftup Qualification Program.
