Product
Management (ICAgile Certified)

Goal

The role of the Product Manager becomes even more vital as organizations embrace business agility and continuous innovation. As organizations become more customer-centric, there is a need to better understand and relate to customers. Product discovery and product strategy are key to aligning your product with your organization’s purpose and your customers’ needs.

Formats:
Collocated/in-person – available now
Online/classes – available now
Online/self-paced – order now in our webshop 

Participants who finish this program (in either collocated, online, or a self-paced workshop) qualify for an official ICAgile Product Management certificate.

This workshop is for you if

  • You are a product manager or an aspiring product manager in an organization.
  • You are a leader aiming to improve the organization’s customer-centric orientation.
  • You lead or aspire to lead in an organization in the area of continuous innovation.
  • You aim to be a changemaker, helping the organization to survive in the 21st century.

This is a standalone workshop, meaning that no prior knowledge or certifications of lean-agile thinking, business agility, or continuous innovation are required. However, this is not merely a beginner’s workshop. Having some experience with new product development and business management (in any role) will make attendance easier. We recommend first attending and completing the Business Agility Foundations learning program.

This workshop is for you if

  • You are a product manager or an aspiring product manager in an organization.
  • You are a leader aiming to improve the organization’s customer-centric orientation.
  • You lead or aspire to lead in an organization in the area of continuous innovation.
  • You aim to be a changemaker, helping the organization to survive in the 21st century.

This is a standalone workshop, meaning that no prior knowledge or certifications of lean-agile thinking, business agility, or continuous innovation are required. However, this is not merely a beginner’s workshop. Having some experience with new product development and business management (in any role) will make attendance easier. We recommend first attending and completing the Business Agility Foundations learning program.

Modules & Topics

The Product Lifecycle
Lifecycle stages, Exploration vs. execution, Disruptive vs. sustaining innovation

Business Models & Experiments
Segmentation and positioning, Lean experiments, MVPs and pivots

Customer Needs, Product Features
Jobs-to-be-Done, Observations and interviews, Customer experience, Features and stories

The Product Backlog
Product backlog items, Backlog visualization, Backlog prioritization, Discovery and development

Iterations and Increments
Design Thinking and Lean Startup, the Innovation Vortex, Iterations vs. increments

Estimates and Metrics
Estimation, Productivity metrics, Output metrics, Outcome metrics, Impact metrics

The Product Manager
Product manager vs. product owner, Product manager responsibilities

The Product Team
Cognitive diversity, Team culture, Psychological safety, Creative tension, Self-organization

Practical
Information

Prerequisites: We recommend that participants first attend and complete the Business Agility Foundations workshop. This will make it easier to understand the foundational concepts and to participate in the discussions and exercises.

Formats: You can choose between collocated in-person classes (two days), facilitated online workshops (multiple sessions), and self-paced (all year long).

Practical Information

Prerequisites: We recommend that participants first attend and complete the Business Agility Foundations workshop. This will make it easier to understand the foundational concepts and to participate in the discussions and exercises.

Formats: You can choose between collocated in-person classes (two days), facilitated online workshops (multiple sessions), and self-paced (all year long).

Certification

Attendees automatically qualify to become an ICAgile Certified Professional in Product Management (ICP-PDM). On top of that, with this certificate, they make significant progress in the Shiftup Qualification Program.

Certification

Attendees automatically qualify to become an ICAgile Certified Professional in Product Management (ICP-PDM). On top of that, with this certificate, they make significant progress in the Shiftup Qualification Program.