Startup, Scaleup, Screwup (SOLD OUT!!)


Startup, Scaleup, Screwup is the book for the new generation of founders. With a mix of 50% inspiring stories and 50% practices to follow, it dives into the major topics that entrepreneurs and business leaders are confronted with from the moment they start a new company to the day they close the doors behind them.

It is also a book about the European successes: Spotify, Typeform, Zalando, Booking, Rovio, and many others, have stories that are waiting to be told. Where do they get innovative ideas? How do they pick from funding options? How do they stay lean and agile while growing? And what were their biggest mistakes so far?


Out of stock



THAT WAS FAST !!! Sorry, this free book sold out in less than 30 hours. The warehouse is now empty. :-/

Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before and requires businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on.

Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to:

  • Apply 42 effective tools to sustain and accelerate your business growth
  • Avoid the mistakes and pitfalls associated with rapid business growth or organizational change
  • Develop a clear growth plan to integrate into your overall business model
  • Structure your business for rapid scaling and efficient management

Please note that we send signed bookplate stickers for every order of the book. These stickers are sent separately and may arrive a few weeks later.

“A raw and authentic founder’s playbook for making the often messy process of starting-up, a lot less messy. Highly recommended.”
—ASH MAURYA, Author and creator of Lean Canvas

Startup, Scaleup, Screwup is the definitive toolbox for every leader who is determined to build an organization that keeps getting bigger and better. Jurgen Appelo draws on his extensive experience, wisdom, and sense of fun as he teaches us how to use the Shiftup Business Quilt, Lean Personas, Value Proposition Wheel, Pirate Metrics, and a host of other powerful and useful tools.”
—ROBERT I. SUTTON, Stanford Professor and author of bestsellers including The No Asshole Rule and (with Huggy Rao) Scaling Up Excellence

“This is both a personal story and an exciting collection of new and familiar tools. Founders should not skip this.”
—NATHAN CHAN, Publisher of Foundr Magazine

“Startup, Scaleup, Screwup is the best startup handbook I have seen for a long time.”
PETRI KAJANDER, Business Artist

“I am only sure of one thing: It was the right time for me to read this book and it seems that this is one of the books where there is no wrong time to read it.”

Additional information

Weight 0.6 kg

240 pages


Wiley; 1 edition (April 16, 2019)