Meet the Author
Jurgen Appelo

I am the CEO of a startup and quite familiar with all the latest trends. I was once Entrepreneur of the Year in The Netherlands. I just completed EUR 1M of investments for my new company Agility Scales. I have two other businesses, both of which are profitable. I am Europe’s nr 1 Leadership Author (see ranking on As a public speaker, I travel around Europe all the time. My list of clients includes the largest and best-known European companies.

My Books

Managing for Happiness

A practical handbook for managers that offers a complete set of practices for more effective management that makes work fun.

How to change the world

It is one of the questions we get most often: How do I deal with my crappy organization? You have three options: Ignore it, Quit your job, or Learn about change management.

Management 3.0

Agile management is an often-overlooked part of Agile. But this book is actually not about Agile. It is about healthy, sensible, and down-to-earth management.

Management 3.0

If you want to boost productivity, nurture innovation, motivate any team and change the culture, you can also check my Management 3.0 workshops, which enable each team to set out a path to success and purpose.

Management 3.0 is a global management revolution that brings together thousands of project managers, mid-level managers, CEOs and entrepreneurs, developing solutions together, using games to encourage employee feedback and team collaboration.

Join the Business
Agility & Innovation

Join the Business Agility & Innovation Leader workshop


You can contact me on my Social Media or visit my site to know the means I’m most comfortable with.