Shiftup Business Agility
& Innovation Leader

The world is changing rapidly: most companies are expected to screw up and die within the next two decades and traditional businesses will be forced to re-invent themselves. Innovation and agility are becoming more critical than ever and innovation leaders are in high demand to help prevent and fix failed transformations.

Shiftup workshops are a two-day experience that teaches the principles and common practices of Lean-Agile business innovation, combining facilitator-led instruction, peer discussion, and team exercises. Shiftup workshops are part of the Shiftup Agility & Innovation Qualification Program, a community-driven learning path created by Jurgen Appelo that wants to get people to actively work together and to experiment, reflect and discuss.

What you will learn

The aim of our workshops is not to simply review dozens of practices and buzzwords but to take a higher perspective and achieve a foundational understanding of how all these tools fit into the larger picture of the innovative, evolving company as a family of business models with individual business life cycles. It is the perfect starting point for organizations aiming to achieve a coherent approach to a startup and scaleup culture within a corporate environment.

During the workshop, you will understand how each business model evolves from exploration and effectiveness to exploitation and efficiency. And you will learn how managers, leaders, designers, and developers need to organize their work differently to create an organization that can reinvent itself continuously and that can scale tremendously.

This workshop is for you if:

  • You are a coach, consultant, team manager, business leader, product designer, product developer, product manager, project manager, human resource manager.
  • You have just started our Qualification Program and want to have an intensive training experience to continue your self-development path.
  • You want to achieve a foundational understanding of how innovation tools fit into the larger picture of your business life cycles.
  • Your company aims to achieve a coherent approach to a startup and scaleup culture.

This is a foundational workshop, meaning that no knowledge or certifications of lean thinking, business agility or innovation are required. This is not an expert-level course. However, having some experience with new product development and business management (in any role) will make attendance easier.

Join our Shiftup

and start your
qualification path



Agenda of the First Day

– The Business Lifecycle –
Change, Agility, Innovation, Value & Complexity, The 10 Business Lifecycle stages, Problem/Solution Fit, Product/Market Fit, Business/Market Fit.

– The Business Quilt –
The pieces of the Business Model Quilt, Business Model Canvas, Lean Canvas, Minimum Viable Products, Pivot, Patch & Persevere.

– The Innovation Vortex –
The seven streams of the Innovation Vortex, Design Thinking, Lean Startup, Design Sprints, Lean Personas, Jobs To Be Done, Journey Maps.

Agenda of the Second Day

– Lean-Agile Principles –
Agile Manifesto, Lean Thinking.

– Purpose & Objectives –
Product Vision, Hoshin Kanri, North Star Metrics, Objectives & Key Results.

– Performance & Metrics –
Velocity, Burn Rate, Queue Length, Flow Efficiency, Burn Charts, CFDs, Pirate Metrics.

– The Innovation Funnel –
Innovation Board, Innovation Accounting, Metered Funding.

– Lean-Agile Mindset –
Growth Mindset, Mental Models.


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Prerequisite: None, although we recommend some familiarity or experience with product design, product development, team management, business consulting, agile transformation, and organizational change.

Class size: Up to 25 people.

Format: Participants will work in small groups to collaboratively complete exercises, will discuss their findings and will play serious games to understand possibilities for applying what they have learned. The instructor is available full-time, leading the lectures, questions, and discussions.


The Shiftup Business Agility & Innovation Leader

Workshop teaches participants to apply Lean-Agile thinking to all areas of business innovation. That’s why attendees automatically qualify to become an ICAgile Certified Professional in Business Agility Foundations (ICP-BAF).

Please have in mind that you are not going to finish the Shiftup Qualification program by just attending the workshop. We measure when people have put in enough effort and then we reward them with an official qualification award, so you will have to continue progressing in our Agility & Innovation Qualification Program in order to get qualified.

Join the next
Shiftup workshop
and start your
qualification path

Join the next
Shiftup workshop
and start your qualification path